The Working Women’s Centre Victoria logo is a cornerstone of its brand identity, embodying the essence of movement, change, transformation, and dynamism. It reflects the organisation's unwavering commitment to empowering women in the workforce and supporting women employees, as well as those who wish to work, regardless of age, ethnicity, or background. The design, featuring four flowing lines forming a wave, symbolizes the four significant waves of the movement for gender equality, each representing a crucial era in the pursuit of equity. The First Wave highlights the fight for basic legal rights, the Second Wave focuses on workplace equality, the Third Wave emphasizes individuality and diversity, and the Fourth Wave represents advocacy through digital platforms and contemporary issues.
As a whole, the brand identity of the Working Women’s Centre Victoria conveys a sense of inclusivity, resilience, and progress. The wave-like structure of the logo reinforces notions of fluidity and adaptability—qualities that resonate with the organisation's mission to evolve alongside the needs of the communities it serves. The brand extends beyond the visual, fostering a sense of trust and solidarity through its advocacy, education, and support services. Every aspect of its identity is carefully crafted to inspire action, champion equity, and create meaningful change, making it a powerful and unifying symbol for women and non-binary individuals in Victoria.
