Integrated Services for Survivor Advocacy (ISSA)
Integrated Services for Survivor Advocacy (ISSA) is a collaborative brand partnership between South-East Monash Legal Service Inc. (SMLS) & South Eastern Centre Against Sexual Assault & Family Violence (SECASA).
Logo Construction: The two halves of the circle in the logo represent both organisations coming together for continuous collaboration. One half of the circle is placed at a 75° angle whereas, the other half at 105° to form a butterfly. The butterfly symbolism works as a representation of resurrection, change, renewal, hope, endurance & courage to embrace the transformation to make life better for victims of crime, family & sexual assault. It also embodies the culture & values which both SMLS and SECASA stand for.
The wordmark uses the bold weight of the font (Poppin) all set in lowercase to make the brand approachable and friendly. Poppins is strongly based on circular forms and its humanistic nature harmonises with the brand characteristics.
